In the first half of 2016, there was an unprecedented drastic change in the automotive industry, with a large personnel adjustment, and a variety of adjustments to adapt to the new market situation and changes, fission is taking place.
This six months, China's automotive industry has experienced a drastic adjustment, we from the market, enterprises, marketing and other major aspects of the summary, in order to show the automotive industry new changes and new trends.
Experienced the brutal "official drop" price war and the inventory tug between the dealers, 2016 this year the car enterprise "mid-term examination" appears a bit cold, formed the joy of Liao and worry about the situation.
According to the passenger car market information jointly released data show that the first half of this year, China's passenger car sales breakthrough million mark, achieve 10.654 million sales, year-on-year growth of 11.5%. Despite the positive growth in sales, the car market was not easy for many carmakers in the first half of 2016, especially in May 2016, when monthly sales fell rapidly, less than 1.8 million units per month, a situation that did not start until June. It is an indisputable fact that China's auto market is slowing down and increasing competition pressure.
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