China's lubricating oil market will continue to grow at around 5% per year over the next 5 years, and it is expected that by 2015, China's lubricating oil consumption will exceed 8 million tons.
Now (refer to October 2013) with the improvement of mechanization level, the development of lubricating oil industry also rises. The higher the degree of mechanization, the higher the utilization rate of lubricating oil, the brighter the foreground.
China's industry has shown a straight rise in the trend of iron ore, smelting, precision equipment manufacturing demand for lubricating oil has multiplied, and in the automotive market era, China has become the international automotive lubricants battleground. 2012 lubricants Industry, the most exciting is the rise of local brands, breaking the international oil giants and domestic monopoly enterprises a big situation.
The domestic automobile industry's exuberant demand for high-grade lubricating oil has driven the technology research and development and the product unceasing upgrading. Determine their competitiveness in the market, such as the Chinese automotive lubricants industry in an invincible position, this is the vast number of automotive lubricants enterprise Development direction and the goal of efforts, vehicle lubricants enterprises to participate in market activities, in the market competition to obtain the initiative, must be based on the current situation of marketing environment, Development trend and Enterprise's own subjective and objective conditions, scientific and reasonable to formulate the enterprise's development strategy and efforts to target. The brand building, product optimization and market expansion of the tripartite relationship to harmonize and form strategic deployment, to the brand for the protection of products with the market, become the domestic lubricant market development trend.